Still a powerful medium

We're talking about the whole process of direct marketing, not junk mail. More than any other medium in the marketing mix, direct marketing offers precise segmentation.

It lets you get close to prospects to maximise the opportunity to sell by personalising the mailer, the envelope and the follow up with a multitude of creative ideas through graphics that zing and visual aspects that remain memorable and tactile.

Of course, there's a lot of detail in a DM campaign – the database, timing, postage and fulfilment as well as creative issues – all of which provide a huge opportunity to save money without compromising the creative and brand message if handled by those who understand the whole process.

Print Worx has the expertise you're looking for

The complete creative process if you need it – from working with you on the brief to providing finished copy, artwork and photography. The compete print management – with advice on best practice laying out the artwork and the most economical way to achieve the creative objectives – see Print management. Personalised mailings – on any type or shape of material, for any quantity and whether to a few key prospects or a mass mailing.

The database – key to
competitive success

To make sure your brand communications reach the right people with minimal wastage, we:

Can precision clean, check, cross-reference, de-dupe and, where or when appropriate, suppress data.
Have access to prospect data on over 38 million individuals in the UK – which we can refine by data quality and data matching to a very high degree of accuracy.
Offer full postal verification.
Clean data after each mailing to remove duplication, check against mailing preferences services, remove gone-aways and update bereavement files.

Fulfilment

Fulfilment covers two areas – making sure that all the right components are in the mailing when it goes out (and in the right order) and having everything ready and in place to respond immediately to enquiries. We work with mailing houses that have proven systems to ensure that the entire print-to-mailout operation caters for all variables, with each stage being tracked and logged. For follow up, we can provide a dedicated logistics service to suit your needs – it's not a 'one size fits all' solution, but based on a tailored rate card, to suit the scope of your logistics requirements. We can also undertake a full logistics audit to ascertain specific needs and find a more efficient and cost-effective solution.

Timing and postage –
the last link in the chain

Which day of the week is it best to mail? How can you minimise the postage cost? Are they related? This is another area where Print Worx has significant expertise, for as with print, it's just as important to the place job with a mailing house that can cope with the detail of the campaign and use the postal service which will offer the lowest rates consistent with delivering on time.